Category Archives: Content Strategy

Fairmont State University is looking to redesign their website in order to gain more visitors to the site and more enrollment in the university, but to also show that it’s more than doing well in class. They want to show people that they will be able to prepare for success in the classroom and outsideContinue reading “The Content Strategy Proposal”

Advertising consumes our lives whether we notice it or not. They can be seen on TV, in a film or show, on a website, on social media, or even in a newspaper or magazine, and that’s not even all the places we see or hear ads. However, when it comes to branded content, it bringsContinue reading “Branded Content Strategies: What Can Go Wrong?”

The Bernard Marr company prepared a management strategy for the Belfast City Council in order to improve the lives of the people in the city or visiting and improving the city overall. The Marr report stated what the overall goal was and where the company had to put their focus in order to achieve thatContinue reading “Belfast City Council Website: Content Analysis Report”

We all look at tons of websites every year. But how do we know if it’s good and everything works well? Sometimes when something like an image or a header looks good on a site there may be a problem within the code itself. I used the Screaming Frog SEO Spider program to audit andContinue reading “Content Analysis of African Wildlife Foundation Website”

Over the years, we see thousands if not millions of content a day that are both digital and physical whether it’s on TV, our phones, on a wall somewhere, in a book, or anywhere we are. The process of getting the content out into the world takes not only some time, but also takes theContinue reading “Content Strategy vs. Content Marketing: Different, Yet Connected”

Developing a good and successful content strategy for other people to get to know and to eventually be a part of takes some time and planning. Without the proper planning then no one will trust that it will be successful or they will loose too much money. Let’s face it, for many people and businessesContinue reading “Developing a Content Strategy: Budget, Buy-in and Preparing for Success”

Over time, whether it’s a year, two years, ten years, or more, there’s so much that changes. Technology, people, and businesses, are just some of what really changes. The response to the changes can be good to where people are thriving or it can be the complete opposite. Once changes begin to happen the nextContinue reading “Has Content Strategy Changed?”

Content these days can be anything from a written piece to a video showing a product or something of interest. In fact, it’s anything that is physical or, more likely nowadays, it’s digital. I have always been creating content that is both physical and digital. But what exactly is my content? How have I beenContinue reading “My Kind of Content”