Over the years, we see thousands if not millions of content a day that are both digital and physical whether it’s on TV, our phones, on a wall somewhere, in a book, or anywhere we are. The process of getting the content out into the world takes not only some time, but also takes theContinue reading “Content Strategy vs. Content Marketing: Different, Yet Connected”
Author Archives: Michaela Ganezer
Developing a Content Strategy: Budget, Buy-in and Preparing for Success
Developing a good and successful content strategy for other people to get to know and to eventually be a part of takes some time and planning. Without the proper planning then no one will trust that it will be successful or they will loose too much money. Let’s face it, for many people and businessesContinue reading “Developing a Content Strategy: Budget, Buy-in and Preparing for Success”
Has Content Strategy Changed?
Over time, whether it’s a year, two years, ten years, or more, there’s so much that changes. Technology, people, and businesses, are just some of what really changes. The response to the changes can be good to where people are thriving or it can be the complete opposite. Once changes begin to happen the nextContinue reading “Has Content Strategy Changed?”
My Kind of Content
Content these days can be anything from a written piece to a video showing a product or something of interest. In fact, it’s anything that is physical or, more likely nowadays, it’s digital. I have always been creating content that is both physical and digital. But what exactly is my content? How have I beenContinue reading “My Kind of Content”
Redesigning Target’s Website
Taking on the task to redesign or just to design anything, whether it is a new product, a newer model of an existing product, an update of some kind, or even a redesign of a website, can be difficult without the proper tools and methods. To some people it may seem like an easy taskContinue reading “Redesigning Target’s Website”
Creating a PSA
Reading & Writing: Now that I have completed Tom Schroeppel’s book, The Bare Bones Camera Course for Film and Video and I have reached the end of this course, I realized just how much I have learned. I have recently graduated with a degree in Graphic and Interactive Design, and have mostly learned how toContinue reading “Creating a PSA”
Usability Testing
Usability testing allows for the company, its team, the designers, or whoever is conducting the testing to see first-hand how the users navigate around the site, app, or product. Problems arise all the time, whether it is in the process of creating it or even afterwards throughout its release in an update or new models.Continue reading “Usability Testing”
Creating the Mini Documentary
Reading & Writing: Creating some type of visual whether it’s a movie, show, PSA, documentary, or anything else involves a lot of work. There’s no right or wrong way to do create one as long as it doesn’t confuse and annoy the audience or else no one will be willing to watch it and itContinue reading “Creating the Mini Documentary”
Using the System Usability Scale Method
How many times has a survey popped up on a website that you were using at the time? How often do you get annoyed when they take too long to complete? Nowadays, companies are trying to get customer and user feedback in any way they can. This can be anywhere from asking questions at checkoutContinue reading “Using the System Usability Scale Method”
Using the Emoticon Score Method
There are a countless number of different ways to gather research in any experiment. With that being said, how do you know which method would be best for you? Knowing the different methods can help, but ultimately only one can really be used. Some of the ways the people can gather user experience data is throughContinue reading “Using the Emoticon Score Method”
