Content Strategy vs. Content Marketing: Different, Yet Connected

Over the years, we see thousands if not millions of content a day that are both digital and physical whether it’s on TV, our phones, on a wall somewhere, in a book, or anywhere we are. The process of getting the content out into the world takes not only some time, but also takes theContinue reading “Content Strategy vs. Content Marketing: Different, Yet Connected”

Developing a Content Strategy: Budget, Buy-in and Preparing for Success

Developing a good and successful content strategy for other people to get to know and to eventually be a part of takes some time and planning. Without the proper planning then no one will trust that it will be successful or they will loose too much money. Let’s face it, for many people and businessesContinue reading “Developing a Content Strategy: Budget, Buy-in and Preparing for Success”

Has Content Strategy Changed?

Over time, whether it’s a year, two years, ten years, or more, there’s so much that changes. Technology, people, and businesses, are just some of what really changes. The response to the changes can be good to where people are thriving or it can be the complete opposite. Once changes begin to happen the nextContinue reading “Has Content Strategy Changed?”

Redesigning Target’s Website

Taking on the task to redesign or just to design anything, whether it is a new product, a newer model of an existing product, an update of some kind, or even a redesign of a website, can be difficult without the proper tools and methods. To some people it may seem like an easy taskContinue reading “Redesigning Target’s Website”

Creating the Mini Documentary

Reading & Writing: Creating some type of visual whether it’s a movie, show, PSA, documentary, or anything else involves a lot of work. There’s no right or wrong way to do create one as long as it doesn’t confuse and annoy the audience or else no one will be willing to watch it and itContinue reading “Creating the Mini Documentary”

Using the System Usability Scale Method

How many times has a survey popped up on a website that you were using at the time? How often do you get annoyed when they take too long to complete? Nowadays, companies are trying to get customer and user feedback in any way they can. This can be anywhere from asking questions at checkoutContinue reading “Using the System Usability Scale Method”

Using the Emoticon Score Method

There are a countless number of different ways to gather research in any experiment. With that being said, how do you know which method would be best for you? Knowing the different methods can help, but ultimately only one can really be used. Some of the ways the people can gather user experience data is throughContinue reading “Using the Emoticon Score Method”